By CJ Carlson
Jerry Jones and the Dallas Cowboys are sick of falling short. When talking about the future of the franchise, owner Jerry Jones adamantly said that the team will be doing everything in their power to win a Super Bowl in 2024. In fact, he said that they’d be going “all in” moving forward to acquire the pieces necessary to complete that task.
The Cowboys had their third straight 12-win season in 2023, and for the third straight time, they didn’t even make it into the NFC Championship game. This year, they were upset at home by the Green Bay Packers in the Wild Card round. Their current head coach, Mike McCarthy, fell to 1-3 in the postseason with the franchise, and many thought he’d be fired almost immediately afterwards. Instead, Jones backed him, though the leash is likely to be incredibly short.
When asking about the future and current state of his franchise, Jones said, “What I would say is, I hope it’s not different going into the first playoff game where we’ve got the second seed. I hope it’s not different at all, to that point, where we got the second seed. Now, let’s talk about how we might make it different when we play in that game and get a win, ok?
We need to stop the run better, we need to be more physical, and we need to run better, to be specific. We need to do those kinds of things.” It’s clear that the Cowboys need to make some changes, and what those changes are won’t be seen anytime soon. However, many players on the roster could be moved if things don’t go according to plan for the fourth consecutive season.
Dallas Cowboys Prepping For Next Year, Not The Future
Reporters continued to ask about Dak Prescott and his upcoming contract situation, most notably if they would even be looking to retain him after another disappointing playoff performance. Jones said, “I would anticipate, with looking ahead at our key contracts that we’d like to address, we will be all in. I would anticipate we will be all in at the end of this year. It will be going all in on different people than you’ve done in the past. We will be going all in. We’ve seen some things out of some of the players that we want to be all in on.
Yes, I would say that you will see us this coming year not build it for the future. It’s the best way I’ve ever said. And that ought to answer a lot of questions.”While Prescott’s upcoming contract is a notable talking point, there’s other very big contracts that Dallas needs to tackle. Tony Pollard is currently set to be a free agent after receiving the franchise tag last offseason, star tackle Tyron Smith will be hitting the open market, and Stephon Gilmore will be following him.
Oh, and we can’t forget that their superstar wide receiver CeeDee Lamb is due for a massive contract soon, now that his rookie deal is almost up. That’s not even diving into Prescott’s $59 million cap hit in 2024. Simply put, Dallas has a lot to figure out